Mostly people travel during summer. During summer season, travel websites can expect upsurge in traffic. This is why travel companies try to maintain an efficient as well as user friendly website which can help customers to easily find the places they want to travel and also get the bookings done quickly. Travel industry is slowly creeping into the digital world, it is necessary for travel firms to have a fully functioning website rather than the one with just basic search and booking functions only.
Dynamic websites are more in demand as people love to visit such websites where they can get easily involved. Travellers need a website which can be accessed anytime anywhere. Keeping this in mind, here are some must have features for every travel website:
a) Responsive Website: The first and foremost thing for any website on the internet is “it must be responsive” which means your website must be compatible with every kind of device it is viewed on.
We can say it must be dynamic enough to offer dynamic experience to its customers as well as it must be easy to navigate which lays strong emphasis on products and services offered rather than the website.
Customers must be able to effortlessly book their trip with you. This will bring you more and more loyal customers.
b) Search Predictions: So, when you type anything in search bar on Google; you can see various suggestions that can help you to get what you are looking for.
Similarly, search predictions must also be available in your website. This makes it easier for visitors to find what they want indirectly doubling their chances to return to your website next time.
This shows that the travel firm is very well updated with the latest technology. Yes, you can also include Voice Search, the latest ongoing trend.
c) Ease of Payment: While booking tickets online, customers must be able to make payment quickly with little efforts. This is why website must have several payment options in order that prospects can pay you within a moment with whatever option they want.
This leads to long term customer relationships. Further, you must also have the required payment software in order to save the customer’s preferred payment mode.
This makes it convenient for customers to carry out transactions on your website. Ratio of repetitive customers mainly depends on this factor.
d) Social Media Integrations: If you are into online business world then social media presence is must. This world runs on stories and examples. People love to share their travel stories and most these conversations take place on several social media platforms such as Facebook. Twitter, Instagram etc.
Websites with these integrations make it easy for their customers to share their stories. This can boost customer engagement as well as help in increasing the online reputation of the travel website.
e) Attractive Images: As an owner of travel agency, what you must do to attract customers to your site? What is your unique selling point? Why people must come to you?
The answer to all this, is – Use of eye catching images, graphics and other visual elements can play good role in catching customers along with boosting the brand loyalty.
Travel website must serve as a means to enhance customer engagement rather than just being an ecommerce tool. It must be able to create long term relationships with the clients.
Considering these five useful and most important features; one can get a complete business oriented travel website designed for getting enormous customers and that too loyal ones.
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