Every business is in need of customers. According to Mahatma Gandhi, Customer is God however in today’s competitive world; it is becoming somewhat tough to get good, reliable and loyal customers.
It’s not about the quantity, it’s about the quality. Today, businesses may have customers in good numbers but how many of them have customers in loyal numbers. Loyalty plays an important role when it comes to progress in business.
Whether it is an online business or an offline business; the need for prospects is unending. When it comes to travelling, I say nearly 80% people around the world are travel lovers because man is a nomad by nature.
But, due to increase in competition; travel businesses are constantly in search of more and more leads. Particularly, for those having online travel website; lead generation is an ongoing process. Now, for travel companies; there are two types of business leads one is B2C and another is B2B. We will discuss here how to boost B2C leads:
Online travel booking has increased to an extent. The first thing that people do before booking any travel ticket is to search online. This means no matter what changes Google has made in its algorithm; SEO still plays a major role in determining sales.
Keywords have a key role in getting traffic for various travel websites. According to a survey by well known SEO Services provider, keywords still have their part in generating business. There are always two ways to do any task; right and wrong.
Leads generated with right way are only useful; other one is a complete waste of time and money. Some of these RIGHT WAYS are mentioned below:
a) Be available for as many hours as you can: Don’t know when anyone wants to book a flight or know about hotel accommodation? Hence, it is necessary that you must be able to respond to your clients within short span of time.
Even when you are discussing something with your client, they may book a ticket or purchase a complete holiday package.
b) Have some speciality in you: If all travel websites are offering what you do then what’s the difference between your website and theirs. You must have something unique to offer to your customers.
It is necessary to learn the art of selling to the online customers. Online customers are always in search of a skilled travel agent who is expert in any one particular trip and offers his/her own experience about the destination as well as their local contacts.
One travel website is dealing with Family cruises along with other travel modes. This is a speciality. Small ship cruises and also ship cruises for gay couples is also a unique section in the travel industry.
Try to be monotonous rather than being a general travel website offering anything and everything. Monopoly will give you more customers also, a great chance to get few but loyal customers with ample amount of business.
c) Identify your acquisition costs: The best way people assume to grow your online business is to buy trending keywords, invest into search engine marketing and all. Well, this is really a good start however for continuity; it is necessary to know your budget, marketing expense and the income that you get from the business. Prepare lead generation strategies as per the budget.
d) Have meaningful emails: Talking face to face with emotions is apt when dealing with offline customers however with online ones, you have to be passionate and to the point. Too short and too long emails will lose the business.
Describe everything in brief in such a manner that customer gets all necessary information and he/she now will definitely have a dream to go for a vacation at a particular place.
Send email that ignites the excitement in them wanting for more. You have caught the lead!
e) Get in touch with Lead generation firms: Tried all efforts but still in vain? Don’t worry; lead generation firms are happy to help you. Talk to them anytime and share everything that you know; they will definitely help you out.
Let’s say among 15 leads, you received 0 conversations. Then there’s something going wrong. It’s time to get in touch with any experienced firm that can help you to boost your lead conversions.
Conclusion: What are you waiting for? Try out these things and see the results. Do you have any other ways to increase business leads? Share with us via comments….
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