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SEARCH ENGINE OPTIMISATION

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More than 90% if internet users rely on search engines regularly. If your website is not optimized for search engines, then generating user traffic and business could become very difficult for you.

Google Adwords is an important part of any search marketing strategy. Our approach for managing Google Adwords campaigns is to constantly test your copy and keywords, analyse data and optimise the ads. We apply the latest best practices consistently and effectively and stay on top of the latest features as they release.

Working within our clients’ budgets, we regularly report on which Google Adwords campaigns are driving transactions and revenue for online business. Using this information, we increase PPC campaign, profitability and reduce costs.

Search Engine Optimisation (SEO) Services

Oneview IT solutions has many years of SEO experience, working with online businesses to increase their online presence and visibility. We strictly adhere to Google’s Webmaster Guidelines, and we’ve developed our own, expert SEO analysis tools which give our clients the cutting edge. By applying SEO best practices, we’re able to consistently increase organic traffic to our clients’ websites.

Approach

Oneview IT solutions SEO Team begins with a forensic investigation on your website architecture, usability and web analytics. We then create engaging content, and outreach it to high authority websites.

Technical SEO

Almost every website we audit for SEO performance has technical issues that are negatively affecting its keyword rankings in Google or Bing. We always carry out forensic audits as the starting point in a website’s SEO strategy using a wide range of SEO audit tools.

We will also prioritise and implement high priority technical fixes on clients’ websites where required.

Optimised Content

Successful SEO strategy should be combined with powerful content and skilled marketing. Web pages need to be optimised for certain keywords and provide value to users. Keyword stuffing or thin content is liable to be penalised by Google Panda and will also drive customers away.

Outreach & Link Building

Google uses over 200 different ranking factors as part of its algorithm. One of the most important factors for a website to appear in search results is backlinks. These cannot be purchased, because it is against Google’s Webmaster Guidelines and targeted specifically by Google’s Penguin algorithm filter.

In order to get links, websites have to create engaging content, generate interest and network with influencers in their vertical. Oneview IT solutions provides these services to outreach and grow your brand through acquisition and earning of backlinks.

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